5 REASONS WHY A PREMADE LOGO ISN’T IDEAL FOR YOUR BUSINESS
Your logo is the face of your business. It tells your story and positions you uniquely, in amongst a sea of competitors. Your logo should be designed specifically around your business, with your “why” and end goal in mind.
A large portion of the population are ‘visual learners’. This means that they process information best through imagery. Therefore, your logo, being the visual representation of your business, ultimately shapes your brand.
A generic, premade logo isn’t ideal for your business, and in this article, we’re going to look at the 5 main reasons why!
5 Reasons You Shouldn’t Use a Premade Logo
Often a premade logo is seen as a quick, easy and cost-effective alternative to getting a custom-made logo. However, over the long-term, a premade logo can prove costly for your business. Here’s 5 of the top reasons why:
Premade logos are mass produced, and it’s not as if they’re “taken off the market” once purchased. The chances of some other business having a very similar, if not the same logo as yours, is high. Premade logos lack originality and don’t offer your business a unique, individual and credible standpoint.
Lack of Expertise
The level of expertise and experience behind premade logos is, for the most part, underwhelming. Apart from not being designed with the specifics of your business in mind, premade logos are not necessarily designed with the keen eye of a professional who has a solid understanding of design concepts and buyers’ psychology.
Lack of Planning
A lot of planning (is supposed to) go into designing a logo for your business that will both serve its purpose, and last. Your business logo should be developed around a clear vision of what your business is now, and what it will be in the future.
For example, your potential customers, the tone you want to convey and the message you want to deliver are all things that should be closely considered when planning your logo. This is impossible to achieve through a premade logo.
Premade logos can create restrictions; perhaps not initially, but as your business develops and grows. Ultimately, your business requires a logo that can be used across a wide range of marketing materials and be tweaked accordingly.
Premade logos are often delivered in limited formats and in a one-size-fits-all design. This can mean costly logo redesigning or reformatting down the line – or on the flipside, a lack of branding consistency. Neither are good!
Marketing and advertising, in general, is heavily regulated. Opting for a premade logo is not a sure-fire way to avoid any legal implications. There are costly and inconvenient consequences associated with unprofessional design, for example – copyright issues, ownership issues and general advertising compliance issues.